


A poster series designed for a guest lecture in the MFA Design department at SVA, featuring Douglas Davis, a creative strategist who merges business, branding, and marketing. Davis emphasizes the importance of strategic thinking and creative problem-solving, advocating for designers to learn the language of business. To visually represent his core philosophy, I designed intertwined typography, mapping the words "creativity" and "strategy" within two ring-shaped circles. This composition symbolizes the dynamic connection between design and strategy, reflecting the balance Davis promotes in his work.