Donna Choi - About

Hi there 👋

I’m a graphic designer based in NYC, passionate about creating designs that bring warmth, joy, and empathy into people's lives. From branding to packaging and everything in between, I love creating visuals that connect and inspire.

Let’s chat! ✉️
Feel free to reach out if you’d like to talk about my work or explore creative ideas for your business.

Education

School of Visual Arts, MFA Design (2020)

Handong Global University, Visual Communication Design & Counseling Psychology (2015)

Work Experience

Freelance Designer (Jan 2017 – Present)

Craft compelling brand identities for musicians, arts organizations, and corporate clients that drive audience engagement and generate measurable brand recognition

Design comprehensive visual systems spanning album packaging, event materials, and promotional collateral that strengthen client positioning in competitive markets

Translate complex brand visions into distinctive visual narratives that capture essence and differentiate clients across multiple touchpoints

Made By Gather | Brand Designer (Dec 2021 - Feb 2025)

Direct brand strategy and visual identity development for consumer brands distributed through major retailers including Target, Walmart, and Amazon

Lead omnichannel creative for packaging, retail displays, and digital marketing that builds brand consistency and drives consumer engagement across 200,000+ followers

Orchestrate market research initiatives that translate consumer insights into trend-forward product collections and distinctive visual storytelling

Partner with cross-functional teams to align visual strategy with business objectives, ensuring seamless execution across all consumer touchpoints

Gooroo | Art Director & Lead Designer (Jun 2020 – Nov 2021)

Spearhead brand identity and creative strategy across all consumer touchpoints, establishing cohesive visual language that strengthened market positioning

Develop distinctive marketing assets including campaigns, iconography, and digital content that amplified brand awareness and user acquisition

Direct end-to-end video production from concept to execution, orchestrating talent, production teams, and post-production to deliver compelling brand narratives

FCB Health Network – BX Brand Experience Design Group | Design Intern (Jun 2019 – Aug 2019)

Won competitive client pitch by developing compelling creative concepts that aligned with strategic business objectives

Contributed to pharmaceutical brand identity projects, creating visual assets that effectively communicated complex medical value propositions

Dream Touch For All | Graphic Designer (Feb 2015 – Jan 2017)

Create impactful visual assets for international fundraising campaigns, including the official graphic identity for the 66th UN DPI/NGO Conference

Develop culturally-sensitive educational materials for North Korean refugee students that bridged linguistic and cultural barriers

Establish cohesive digital presence across multiple platforms, strengthening organizational identity and expanding audience reach

Lead visual strategy for successful crowdfunding campaigns that secured project funding through compelling storytelling

NaheBohm | Textile & Pattern Design Intern (Jan 2013 - Feb 2013 & Jul 2012 - Aug 2012)

Develop commercial textile patterns for fashion brand Surreal But Nice, translating conceptual brand aesthetic into production-ready fabric designs

Execute technical restoration of archival visual assets, preserving design integrity while enhancing production quality

Transform botanical fine art motifs into commercial typefaces and consumer accessories, bridging traditional art forms with contemporary applications

Research traditional Korean ceramic patterns to develop culturally authentic visual identity for cafe brand

Awards & Recognitions

Invited Artist, Korea Women Designers’ Association International Invitational Special Exhibition (2020, 2021, 2022, 2024)

Winner, Client Pitch Presentation - FCB Health Network (2019)

Winner, Korea Design Exhibition Award (2013)

3rd place, The Cheonggye Creek Christmas Tree International Competition (2012)

Winner, National College Students Design Award (2012)