Beautiful is a kitchenware and home essentials brand developed by Made by Gather in collaboration with Drew Barrymore. With a mission to merge high performance with premium design, the brand has partnered with leading designers and engineers to elevate everyday items—from countertop staples to candles and home furnishings. Known for its thoughtfully crafted products and accessible pricing, Beautiful helps consumers feel confident and inspired by their purchases. In my role, I designed packaging for both existing products and upcoming launches, developed custom icons, created in-store displays, and contributed to pitch presentations. I also designed surface patterns for kitchenware, product overlays for online retail platforms, and advertisements featured in DREW magazine. Additionally, I manage, update, and implement the brand guidelines to ensure consistency across all touchpoints. As part of the brand’s growing digital presence—now followed by over 100,000 people on Instagram—I collaborated on planning, creative direction, and the design of social media assets.
